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Academy Management Outline

  • K LEAGUE's educational program encourages involvement from all the participants The ultimate aims are
  • ① to strengthen the capability of problem solving
    ② to draw alternatives for in-field issues and find solutions to these issues through different applications
  • Key Points
  • Providing the opportunities of education to all of K LEAGUE Club workers → Development of professionalism Increase of thorough communication between the clubs and the association → Sharing the directing point of K LEAGUE

Contents of the education system (Both K LEAGUE CLASSIC and CHALLENGE)

Program Goal Participants / Time Contents
CEO Academy - Comprehension of professional sports club management
- Development of club CEO's key competence
- Exchange of communication between the clubs
- Comprehension of professional sports club management
- Development of club CEO's key competence
- Comprehension of professional sports club management
- Development of club CEO's key competence
GM Academy - reinforcement of club executives
- Increase of communication exchange between the clubs
- Club's general secretary and senior team manager
- 5~7 times per year, 1~3 day program
- Football industry, Business strategy process
- ’14 Level 1 →’15 Level 2 →’16 Level 3 Step by step level process
SALES Academy - Development of employee's competence for club's increasing business productivity
⇒ Club's sales improvement
- Clubs marketing team manager, employees
- 5~7 times per year, 1~2 day program
- Successful marketing organization case study
- Business strategy and establishment of sales package
Discussion of the employees - Development of manager's capability - Each business field's managers - Youth development, marketing, squad management, customer service
Success stories - Sharing of successful cases and motivation - Presentation by the clubs - Sharing of successful cases and policy reflection
Football Business Academy - Training young talents for future sports business - Football business job seeker
- 8/2~12/20
- Every field of football business
- Discussion, group projects, field trips